"Dr. Plan for DDP" is based on Discovery-driven planning, a planning methodology for business ventures invented by Dr. Ian C. MacMillan, professor of management at the University of Pennsylvania's Wharton School. The process of Discovery-driven planning offers a systematic way to uncover dangerous implicit assumptions that would otherwise slip in unnoticed and unchallenged into the business plan. It raises the visibility of the uncertainties common to new ventures by converting assumptions, on which the venture is based, into knowledge as the business unfolds. "Dr. Plan for DDP" allows users to benefit from Discovery-driven planning without learning the complicated mathematics, and results in substantial time savings, more accurate forecasts, and persuasive business planning. This is a valuable tool for any significant strategic undertaking that is fraught with uncertainty - new product or market ventures, technology development, joint ventures, strategic alliances, and even major systems development.

Dr. Ian C. MacMillan (left) and Dr. Rita McGrath (right)

"Dr. Plan for DDP" has already been used in several famous institutes: Executive Seminars at The Wharton School of the University of Pennsylvania, USA MBA Programs at the Columbia University Business School, USA Waseda University, Japan Updated research accomplishments on business venture is incorporated in "Dr. Plan for DDP" under the supervision of The Wharton School of the University of Pennsylvania and Waseda University Entrepreneurial Research Unit.

Dr. Ian MacMillan instructing with Dr.Plan for DDPat an Waseda University Intensive Seminar

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